My Imports USA announced it has acquired TAG brand from Procter & Gamble. TAG was launched in 2005 by the TAG Fragrance Company and later became a part of Procter & Gamble through its acquisition of The Gillette Company.

“We are excited to have TAG as a part of our family of brands and our go-forward strategy to own and market well-known brands,” said Fahim Ibrahimi, Chief Executive Officer of My Imports USA.

My Imports USA will continue to market TAG deodorants and expand the franchise to include body sprays, body washes, hair washes, and other men’s grooming products, which the company expects to ship to retailers in early 2017.

My Imports USA, headquartered in Secaucus, New Jersey, manufactures and distributes a variety of products, including health and beauty. In addition to TAG, its brands include Amoray, Bio Power and Ultra Max.

More About TAG

TAG boasted a 20% market share of the U.S. men’s body spray business in one time, according to Mu Imports USA – and it was the number 3 best selling men’s Body Spray brand.

In 2009, TAG launched its Signature Series that featured different celebrities endorsing the product on its packaging. TAG is well-known for its popular fragrances that included: Midnight, Wild Card, Lucky Day, After Hours, All Nighter, Make Moves, Get Yours, Spin It, and Step Out.